Feb 19, 2013

Netflix for Fashion: Why Subscription is the New Disruption

Women’s fashion is the ultimate ‘social’ industry, where the only thing that matters is what everyone else thinks and talks about your outfit. Most of us also love to check out luxury items all the time – ‘windowshop’ in real life or on a mobile device. These two characteristics probably explain the proliferation of mobile and social apps in Fashion (e.g., Polyvore, Fashion Kaleidoscope, Pose, Lockerz). Even Google is jumping into action this week at the London Fashion Show.